NRC Library Logo

Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change

Author: Committee on the Human Dimensions of Global Change

Education is thought to be the key to behavioral change, and fundamental in getting people to engage in environmentally significant practices. This document examines the research on the effects of knowledge-based interventions designed to increase residential recycling rates. The knowledge-deficit model for information campaigns is presented, and research on three aspects of the model is summarized. The paper is focused on the specific behavior of recycling, but basic principles discussed are believed to generalize a range of environmentally related activities Additionally, an alternative educational approach focusing on social norms is presented, and some recommendations for implementing normative education programs are provided.

Click here to view the document: Knowledge, Information, and Household Recycling: Examining the Knowledge-Deficit Model of Behavior Change

Share on facebook
Share on twitter
Share on linkedin

National Recycling Coalition LibraryNRC Library Categories

Select a Category Icon or Keyword

waste reduction

Waste Reduction

Recycling-Collection

Collection

Recycling_Processing

Processing

Materials Recycling

Materials

Recycling Market Development

Market Development

NRC Workshops

NRC Workshops

recycling-economics-finance

Economics

recycling-jobs

Jobs

Recycling-Legislation

Legislation

Sustainable Materials Management

Sustainable Materials Management

Zero-Waste_Planning

Planning

Waste Composition Studies

Waste Composition Studies

recycling-outreach-education

Outreach and Education

Fact Sheets

Fact Sheets

Infographics

Infographics

Zero Waste

Project Sponsors and Partners

 Privacy | Contact
Copyright 2020, National Recycling Coalition.  All Rights Reserved.

Developed with open source software on solar powered servers by Mobius Intelligent Systems, LLC.

The Resource Library is a service of the National Recycling Coalition and is curated by student interns nationally with the NRC’s Campus Council.