Author: Community-Based Social Marketing

Sustainability promotion requires an understanding of how to effectively encourage individuals and business to adopt resource efficient practices. Sustainable behavior initiatives rely upon large-scale information campaigns that utilize education and/or advertising to encourage behavior change. This document breaks down the four steps to social marketing: 1) Identifying the barriers and benefits to an activity, 2) Developing a strategy that utilizes “tools” that have been shown to be effective in changing behavior, 3) Piloting the strategy, and 4) Evaluating the strategy once it has been implemented across a community.

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